It’s no secret that the rise of RFID technology is setting a higher standard for festival production. With RFID, festivals have become more than a concert, film viewing, or wine tasting; they’re a personalized experience for each individual in the crowd. Instant secure access, cashless payments, and social media integration mean fans no longer have to worry about tickets, wallets, or phone reception. Everything is on the wrist – you can’t get more convenient than that!
It all began in 2000 when PDC patented the first RFID wristband, SmartBand®, for secure access control and anti-counterfeit applications in the leisure and entertainment industry. In 2004, the SXSW music festival implemented PDC’s Smart Band® wristband system during the week-long festival and ultimately eliminated counterfeits, increased ticket sales, and improved public safety. This ignited the new era of “smart” identification in the festivals industry. Over the last decade, today’s top music festivals, amusement parks, water parks, resorts, and brand activation events have trusted PDC’s Smart® RFID wristband systems to deliver superb guest experiences.
Today, leading festivals around the world are using PDC Smart® wristband technology with overwhelming success attributed to customer and business focused applications that increase guest spending, enhance festival efficiency, and boost fan loyalty.