Bridge the gap between the physical and social media worlds in real-time by linking your guests’ PDC Smart Band® RFID wristbands to their social media profiles. By sharing their experiences, your guests become “event ambassadors,” significantly increasing brand exposure and your return on marketing investments
Social Media Applications
Capture Powerful Fan Data
Nearly half of fan data goes uncaptured during the ticket sale process. Requiring fans to register their RFID wristband pre-event will help you gain powerful fan demographic data. Additional real-time social engagement data capture provides the most intimate look into fan “likes” and event behavior to bolster future event marketing efforts.
Increase Sponsorship Revenue
Large sponsors have more to spend, but they need to show ROI. Offering sponsors RFID-powered fan engagement with instant data analytics provides stronger negotiating power for sponsorship revenue. RFID provides meaningful connections between a sponsor and fan through instant purchases, coupons, or product reminders, and any variety of social engagement including Facebook check-ins, contests, scavenger hunts, and photos. Since RFID tracks social engagement before, during, and after your event, you’ll be equipped with valuable data when pitching to potential sponsors the following year.
Spread the Word
There are 20 million online conversations about festivals every year. Improve your event’s reach by allowing your fans to become brand ambassadors through social media applications. Each on-site social media interaction is proven to result in up to 1,000 virtual page impressions, boosting your brand and increasing your marketing ROI.